Appearance Matters: Neural Correlates of Food Choice and Packaging Aesthetics
Publication Date
July 25, 2012
Journal
PLOS ONE
Authors
Laura N. Van Der Laan, Denise T. D. De Ridder, Max A. Viergever & Paul A. M. Smeets
Volume
7
Issue
7
Pages
e41738
DOI
https://dx.plos.org/10.1371/journal.pone.0041738
Publisher URL
http://journals.plos.org/plosone/article?id=10.1371%2Fjournal.pone.0041738
PubMed
http://www.ncbi.nlm.nih.gov/pubmed/22848586
PubMed Central
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3404976
Europe PMC
http://europepmc.org/abstract/MED/22848586
Web of Science
000306806600112
Scopus
84864358052
Mendeley
http://www.mendeley.com/research/appearance-matters-neural-correlates-food-choice-packaging-aesthetics
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Mendeley | Further Information

{"title"=>"Appearance matters: Neural correlates of food choice and packaging aesthetics", "type"=>"journal", "authors"=>[{"first_name"=>"Laura N.", "last_name"=>"van der Laan", "scopus_author_id"=>"36697324300"}, {"first_name"=>"Denise T.D.", "last_name"=>"de Ridder", "scopus_author_id"=>"55230438400"}, {"first_name"=>"Max A.", "last_name"=>"Viergever", "scopus_author_id"=>"7103095150"}, {"first_name"=>"Paul A.M.", "last_name"=>"Smeets", "scopus_author_id"=>"8872437900"}], "year"=>2012, "source"=>"PLoS ONE", "identifiers"=>{"sgr"=>"84864358052", "doi"=>"10.1371/journal.pone.0041738", "issn"=>"19326203", "pui"=>"365330337", "isbn"=>"1932-6203 (Electronic)\\n1932-6203 (Linking)", "pmid"=>"22848586", "scopus"=>"2-s2.0-84864358052"}, "id"=>"ea77ec71-2534-35a3-905d-bcb76732e28f", "abstract"=>"Neuro-imaging holds great potential for predicting choice behavior from brain responses. In this study we used both traditional mass-univariate and state-of-the-art multivariate pattern analysis to establish which brain regions respond to preferred packages and to what extent neural activation patterns can predict realistic low-involvement consumer choices. More specifically, this was assessed in the context of package-induced binary food choices. Mass-univariate analyses showed that several regions, among which the bilateral striatum, were more strongly activated in response to preferred food packages. Food choices could be predicted with an accuracy of up to 61.2% by activation patterns in brain regions previously found to be involved in healthy food choices (superior frontal gyrus) and visual processing (middle occipital gyrus). In conclusion, this study shows that mass-univariate analysis can detect small package-induced differences in product preference and that MVPA can successfully predict realistic low-involvement consumer choices from functional MRI data.", "link"=>"http://www.mendeley.com/research/appearance-matters-neural-correlates-food-choice-packaging-aesthetics", "reader_count"=>122, "reader_count_by_academic_status"=>{"Unspecified"=>5, "Professor > Associate Professor"=>7, "Researcher"=>21, "Student > Doctoral Student"=>6, "Student > Ph. D. Student"=>27, "Student > Postgraduate"=>6, "Student > Master"=>22, "Other"=>4, "Student > Bachelor"=>15, "Lecturer"=>2, "Lecturer > Senior Lecturer"=>2, "Professor"=>5}, "reader_count_by_user_role"=>{"Unspecified"=>5, "Professor > Associate Professor"=>7, "Researcher"=>21, "Student > Doctoral Student"=>6, "Student > Ph. D. Student"=>27, "Student > Postgraduate"=>6, "Student > Master"=>22, "Other"=>4, "Student > Bachelor"=>15, "Lecturer"=>2, "Lecturer > Senior Lecturer"=>2, "Professor"=>5}, "reader_count_by_subject_area"=>{"Unspecified"=>12, "Agricultural and Biological Sciences"=>20, "Arts and Humanities"=>3, "Business, Management and Accounting"=>14, "Veterinary Science and Veterinary Medicine"=>1, "Chemistry"=>1, "Computer Science"=>3, "Decision Sciences"=>1, "Earth and Planetary Sciences"=>4, "Economics, Econometrics and Finance"=>1, "Engineering"=>4, "Environmental Science"=>2, "Biochemistry, Genetics and Molecular Biology"=>1, "Nursing and Health Professions"=>1, "Materials Science"=>1, "Medicine and Dentistry"=>7, "Neuroscience"=>5, "Design"=>4, "Sports and Recreations"=>1, "Psychology"=>26, "Social Sciences"=>10}, "reader_count_by_subdiscipline"=>{"Materials Science"=>{"Materials Science"=>1}, "Medicine and Dentistry"=>{"Medicine and Dentistry"=>7}, "Social Sciences"=>{"Social Sciences"=>10}, "Decision Sciences"=>{"Decision Sciences"=>1}, "Sports and Recreations"=>{"Sports and Recreations"=>1}, "Psychology"=>{"Psychology"=>26}, "Unspecified"=>{"Unspecified"=>12}, "Environmental Science"=>{"Environmental Science"=>2}, "Arts and Humanities"=>{"Arts and Humanities"=>3}, "Design"=>{"Design"=>4}, "Engineering"=>{"Engineering"=>4}, "Chemistry"=>{"Chemistry"=>1}, "Neuroscience"=>{"Neuroscience"=>5}, "Earth and Planetary Sciences"=>{"Earth and Planetary Sciences"=>4}, "Economics, Econometrics and Finance"=>{"Economics, Econometrics and Finance"=>1}, "Agricultural and Biological Sciences"=>{"Agricultural and Biological Sciences"=>20}, "Computer Science"=>{"Computer Science"=>3}, "Business, Management and Accounting"=>{"Business, Management and Accounting"=>14}, "Nursing and Health Professions"=>{"Nursing and Health Professions"=>1}, "Biochemistry, Genetics and Molecular Biology"=>{"Biochemistry, Genetics and Molecular Biology"=>1}, "Veterinary Science and Veterinary Medicine"=>{"Veterinary Science and Veterinary Medicine"=>1}}, "reader_count_by_country"=>{"Netherlands"=>4, "Belgium"=>1, "United States"=>1, "Japan"=>1, "Denmark"=>1, "Nigeria"=>1, "Portugal"=>1}, "group_count"=>5}

CrossRef

Scopus | Further Information

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Figshare

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  • {"files"=>["https://ndownloader.figshare.com/files/603658"], "description"=>"<p>(a–e) Brain regions stronger activated in response to chosen vs. not chosen packages: a) Left inferior parietal gyrus; b/c) left caudate/putamen/pallidum and right putamen; d/e) Border of right middle occipital gyrus and middle temporal gyrus. (f) Brain regions modulated by absolute attractiveness in the first product presentation period: a cluster stretching from the left superior frontal gyrus to the middle frontal gyrus. For visualization purposes, all images are thresholded at T-value >2.86.</p>", "links"=>[], "tags"=>["mass-univariate", "fmri"], "article_id"=>274152, "categories"=>["Neuroscience"], "users"=>["Laura N. Van der Laan", "Denise T. D. De Ridder", "Max A. Viergever", "Paul A. M. Smeets"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0041738.g002", "stats"=>{"downloads"=>0, "page_views"=>11, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Results_from_the_traditional_mass_univariate_fMRI_analysis_/274152", "title"=>"Results from the traditional mass-univariate fMRI analysis.", "pos_in_sequence"=>0, "defined_type"=>1, "published_date"=>"2012-07-25 01:09:12"}
  • {"files"=>["https://ndownloader.figshare.com/files/603891"], "description"=>"a<p>All measures rated on a 9-point Likert scale ranging from 1 = not at all tasty/healthy/etc to 9 = very tasty/healthy/etc, except for price willing to pay.</p>", "links"=>[], "tags"=>["packages", "designed"], "article_id"=>274387, "categories"=>["Neuroscience"], "users"=>["Laura N. Van der Laan", "Denise T. D. De Ridder", "Max A. Viergever", "Paul A. M. Smeets"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0041738.t001", "stats"=>{"downloads"=>0, "page_views"=>5, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Mean_SEM_ratings_a_of_the_packages_designed_to_look_healthy_unhealthy_/274387", "title"=>"Mean (SEM) ratings<sup>a</sup> of the packages designed to look healthy/unhealthy.", "pos_in_sequence"=>0, "defined_type"=>3, "published_date"=>"2012-07-25 01:13:07"}
  • {"files"=>["https://ndownloader.figshare.com/files/314911", "https://ndownloader.figshare.com/files/314949", "https://ndownloader.figshare.com/files/314996"], "description"=>"<div><p>Neuro-imaging holds great potential for predicting choice behavior from brain responses. In this study we used both traditional mass-univariate and state-of-the-art multivariate pattern analysis to establish which brain regions respond to preferred packages and to what extent neural activation patterns can predict realistic low-involvement consumer choices. More specifically, this was assessed in the context of package-induced binary food choices. Mass-univariate analyses showed that several regions, among which the bilateral striatum, were more strongly activated in response to preferred food packages. Food choices could be predicted with an accuracy of up to 61.2% by activation patterns in brain regions previously found to be involved in healthy food choices (superior frontal gyrus) and visual processing (middle occipital gyrus). In conclusion, this study shows that mass-univariate analysis can detect small package-induced differences in product preference and that MVPA can successfully predict realistic low-involvement consumer choices from functional MRI data.</p> </div>", "links"=>[], "tags"=>["neural", "correlates", "packaging", "aesthetics"], "article_id"=>122132, "categories"=>["Neuroscience"], "users"=>["Laura N. Van der Laan", "Denise T. D. De Ridder", "Max A. Viergever", "Paul A. M. Smeets"], "doi"=>["https://dx.doi.org/10.1371/journal.pone.0041738.s001", "https://dx.doi.org/10.1371/journal.pone.0041738.s002", "https://dx.doi.org/10.1371/journal.pone.0041738.s003"], "stats"=>{"downloads"=>28, "page_views"=>26, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/Appearance_Matters_Neural_Correlates_of_Food_Choice_and_Packaging_Aesthetics/122132", "title"=>"Appearance Matters: Neural Correlates of Food Choice and Packaging Aesthetics", "pos_in_sequence"=>0, "defined_type"=>4, "published_date"=>"2012-07-25 00:35:32"}
  • {"files"=>["https://ndownloader.figshare.com/files/603737"], "description"=>"<p>a) left middle occipital gyrus; b) right superior frontal gyrus, medial part. For visualization purposes, images are thresholded at T-value >2.86.</p>", "links"=>[], "tags"=>["regions", "predictive"], "article_id"=>274231, "categories"=>["Neuroscience"], "users"=>["Laura N. Van der Laan", "Denise T. D. De Ridder", "Max A. Viergever", "Paul A. M. Smeets"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0041738.g003", "stats"=>{"downloads"=>1, "page_views"=>7, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Brain_regions_predictive_of_choice_/274231", "title"=>"Brain regions predictive of choice.", "pos_in_sequence"=>0, "defined_type"=>1, "published_date"=>"2012-07-25 01:10:31"}
  • {"files"=>["https://ndownloader.figshare.com/files/603837"], "description"=>"a<p>VIF = Variance inflation factor is a measure of multicollinearity. A variance inflation factor above 5 indicates high multi-collinearity.</p>", "links"=>[], "tags"=>["logistic", "regression", "self-report", "measures"], "article_id"=>274329, "categories"=>["Neuroscience"], "users"=>["Laura N. Van der Laan", "Denise T. D. De Ridder", "Max A. Viergever", "Paul A. M. Smeets"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0041738.t003", "stats"=>{"downloads"=>1, "page_views"=>13, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Multi_level_logistic_regression_results_self_report_measures_associated_with_food_choice_/274329", "title"=>"Multi-level logistic regression results: self-report measures associated with food choice.", "pos_in_sequence"=>0, "defined_type"=>3, "published_date"=>"2012-07-25 01:12:09"}
  • {"files"=>["https://ndownloader.figshare.com/files/603865"], "description"=>"a<p>All measures rated on a 9-point Likert scale ranging from 1 = not at all tasty/healthy/etc to 9 = very tasty/healthy/etc, except for price willing to pay.</p>", "links"=>[], "tags"=>["neuroscience"], "article_id"=>274364, "categories"=>["Neuroscience"], "users"=>["Laura N. Van der Laan", "Denise T. D. De Ridder", "Max A. Viergever", "Paul A. M. Smeets"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0041738.t002", "stats"=>{"downloads"=>1, "page_views"=>9, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Mean_SEM_ratings_a_for_chosen_not_chosen_packages_/274364", "title"=>"Mean (SEM) ratings<sup>a</sup> for chosen/not-chosen packages.", "pos_in_sequence"=>0, "defined_type"=>3, "published_date"=>"2012-07-25 01:12:44"}
  • {"files"=>["https://ndownloader.figshare.com/files/603813"], "description"=>"a<p>Peaks reported are significant at p<0.05 FWE-corrected for the respective ROI.</p>b<p>L = left hemisphere, R = right hemisphere.</p>", "links"=>[], "tags"=>["voxel", "regions", "stronger", "activated", "chosen", "packages"], "article_id"=>274302, "categories"=>["Neuroscience"], "users"=>["Laura N. Van der Laan", "Denise T. D. De Ridder", "Max A. Viergever", "Paul A. M. Smeets"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0041738.t004", "stats"=>{"downloads"=>1, "page_views"=>10, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Peak_voxel_coordinates_a_of_brain_regions_stronger_activated_in_response_to_chosen_versus_not_chosen_packages_during_the_second_image_period_in_regions_of_interest_/274302", "title"=>"Peak voxel coordinates<sup>a</sup> of brain regions stronger activated in response to chosen versus not chosen packages during the second image period in regions of interest.", "pos_in_sequence"=>0, "defined_type"=>3, "published_date"=>"2012-07-25 01:11:42"}

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Relative Metric

{"start_date"=>"2012-01-01T00:00:00Z", "end_date"=>"2012-12-31T00:00:00Z", "subject_areas"=>[{"subject_area"=>"/Biology and life sciences", "average_usage"=>[322, 550, 671, 773, 864, 955, 1048, 1135, 1223, 1308, 1387, 1465, 1534, 1602, 1673, 1744, 1813, 1885, 1955, 2026, 2093, 2160, 2228, 2290, 2349]}, {"subject_area"=>"/Biology and life sciences/Nutrition", "average_usage"=>[292, 539, 673, 776, 876, 986, 1099, 1210, 1305, 1390, 1476, 1560, 1633, 1726, 1813, 1903, 1969, 2024, 2082, 2153, 2235, 2301, 2366, 2432, 2495]}, {"subject_area"=>"/Medicine and health sciences", "average_usage"=>[312, 547, 668, 769, 861, 953, 1046, 1135, 1224, 1307, 1388, 1464, 1536, 1606, 1676, 1744, 1812, 1882, 1954, 2020, 2089, 2155, 2218, 2282, 2344]}, {"subject_area"=>"/Medicine and health sciences/Diagnostic medicine", "average_usage"=>[303, 515, 631, 731, 816, 904, 995, 1087, 1171, 1251, 1334, 1405, 1474, 1539, 1615, 1679, 1745, 1806, 1874, 1943, 2006, 2070, 2141, 2199, 2263]}, {"subject_area"=>"/Medicine and health sciences/Nutrition", "average_usage"=>[307, 546, 676, 780, 888, 986, 1099, 1202, 1282, 1376, 1468, 1552, 1627, 1713, 1774, 1875, 1944, 2011, 2079, 2133, 2210, 2282, 2358, 2422, 2480]}]}
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