Tickled to Death: Analysing Public Perceptions of ‘Cute’ Videos of Threatened Species (Slow Lorises – Nycticebus spp.) on Web 2.0 Sites
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{"title"=>"Tickled to Death: Analysing Public Perceptions of 'Cute' Videos of Threatened Species (Slow Lorises - Nycticebus spp.) on Web 2.0 Sites", "type"=>"journal", "authors"=>[{"first_name"=>"By K Anne Isola", "last_name"=>"Nekaris", "scopus_author_id"=>"6603467721"}, {"first_name"=>"Nicola", "last_name"=>"Campbell", "scopus_author_id"=>"55805129600"}, {"first_name"=>"Tim G.", "last_name"=>"Coggins", "scopus_author_id"=>"55805543900"}, {"first_name"=>"E. Johanna", "last_name"=>"Rode", "scopus_author_id"=>"55806396200"}, {"first_name"=>"Vincent", "last_name"=>"Nijman", "scopus_author_id"=>"6603777959"}], "year"=>2013, "source"=>"PLoS ONE", "identifiers"=>{"pmid"=>"23894432", "scopus"=>"2-s2.0-84880797911", "issn"=>"19326203", "pui"=>"369437947", "doi"=>"10.1371/journal.pone.0069215", "isbn"=>"1932-6203 (Electronic)\\r1932-6203 (Linking)", "sgr"=>"84880797911"}, "id"=>"fb905a71-8dbd-33d7-ab64-b435070a4cb9", "abstract"=>"BackgroundThe internet is gaining importance in global wildlife trade and changing perceptions of threatened species. There is little data available to examine the impact that popular Web 2.0 sites play on public perceptions of threatened species. YouTube videos portraying wildlife allow us to quantify these perceptions.Methodology/Principal FindingsFocussing on a group of threatened and globally protected primates, slow lorises, we quantify public attitudes towards wildlife conservation by analysing 12,411 comments and associated data posted on a viral YouTube video ‘tickling slow loris’ over a 33-months period. In the initial months a quarter of commentators indicated wanting a loris as a pet, but as facts about their conservation and ecology became more prevalent this dropped significantly. Endorsements, where people were directed to the site by celebrities, resulted mostly in numerous neutral responses with few links to conservation or awareness. Two conservation-related events, linked to Wikipedia and the airing of a television documentary, led to an increase in awareness, and ultimately to the removal of the analysed video.Conclusions/SignificanceSlow loris videos that have gone viral have introduced these primates to a large cross-section of society that would not normally come into contact with them. Analyses of webometric data posted on the internet allow us quickly to gauge societal sentiments. We showed a clear temporal change in some views expressed but without an apparent increase in knowledge about the conservation plight of the species, or the illegal nature of slow loris trade. Celebrity endorsement of videos showing protected wildlife increases visits to such sites, but does not educate about conservation issues. The strong desire of commentators to express their want for one as a pet demonstrates the need for Web 2.0 sites to provide a mechanism via which illegal animal material can be identified and policed.", "link"=>"http://www.mendeley.com/research/tickled-death-analysing-public-perceptions-cute-videos-threatened-species-slow-lorises-nycticebus-sp", "reader_count"=>113, "reader_count_by_academic_status"=>{"Unspecified"=>3, "Professor > Associate Professor"=>3, "Librarian"=>2, "Researcher"=>16, "Student > Doctoral Student"=>2, "Student > Ph. D. Student"=>15, "Student > Postgraduate"=>6, "Student > Master"=>32, "Other"=>6, "Student > Bachelor"=>19, "Lecturer"=>2, "Lecturer > Senior Lecturer"=>1, "Professor"=>6}, "reader_count_by_user_role"=>{"Unspecified"=>3, "Professor > Associate Professor"=>3, "Librarian"=>2, "Researcher"=>16, "Student > Doctoral Student"=>2, "Student > Ph. D. Student"=>15, "Student > Postgraduate"=>6, "Student > Master"=>32, "Other"=>6, "Student > Bachelor"=>19, "Lecturer"=>2, "Lecturer > Senior Lecturer"=>1, "Professor"=>6}, "reader_count_by_subject_area"=>{"Unspecified"=>5, "Environmental Science"=>23, "Biochemistry, Genetics and Molecular Biology"=>1, "Nursing and Health Professions"=>1, "Agricultural and Biological Sciences"=>50, "Medicine and Dentistry"=>5, "Arts and Humanities"=>2, "Veterinary Science and Veterinary Medicine"=>2, "Psychology"=>9, "Social Sciences"=>12, "Computer Science"=>2, "Earth and Planetary Sciences"=>1}, "reader_count_by_subdiscipline"=>{"Medicine and Dentistry"=>{"Medicine and Dentistry"=>5}, "Social Sciences"=>{"Social Sciences"=>12}, "Psychology"=>{"Psychology"=>9}, "Earth and Planetary Sciences"=>{"Earth and Planetary Sciences"=>1}, "Agricultural and Biological Sciences"=>{"Agricultural and Biological Sciences"=>50}, "Computer Science"=>{"Computer Science"=>2}, "Nursing and Health Professions"=>{"Nursing and Health Professions"=>1}, "Biochemistry, Genetics and Molecular Biology"=>{"Biochemistry, Genetics and Molecular Biology"=>1}, "Unspecified"=>{"Unspecified"=>5}, "Environmental Science"=>{"Environmental Science"=>23}, "Arts and Humanities"=>{"Arts and Humanities"=>2}, "Veterinary Science and Veterinary Medicine"=>{"Veterinary Science and Veterinary Medicine"=>2}}, "reader_count_by_country"=>{"United States"=>1, "Brazil"=>1, "United Kingdom"=>3, "Switzerland"=>1, "Germany"=>1, "India"=>2}, "group_count"=>3}

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  • {"files"=>["https://ndownloader.figshare.com/files/1130007"], "description"=>"<p><a href=\"http://www.plosone.org/article/info:doi/10.1371/journal.pone.0069215#pone-0069215-g004\" target=\"_blank\">Figure 4a</a> shows a confiscation by Thai authorities of non-native pygmy slow loris (<i>N. pygmaeus</i>) en route for the illegal pet trade, which could potentially pose invasive species issues (Photo by Thai CITES Authority). <a href=\"http://www.plosone.org/article/info:doi/10.1371/journal.pone.0069215#pone-0069215-g004\" target=\"_blank\">Figure 4b</a> shows a confiscation by Indonesian authorities of Sumatran slow lorises (<i>N. coucang</i>) en route to Java, all of which died, demonstrating that numbers at the end point are only an example of deaths that occur in trade (Photo by Dwi – WCS Sumatra).</p>", "links"=>[], "tags"=>["ecology", "biodiversity", "Conservation science", "Species extinction", "Population biology", "Information technology", "databases", "anthropology", "Biological anthropology", "Physical anthropology", "communications", "Media studies", "loris"], "article_id"=>754389, "categories"=>["Information And Computing Sciences", "Biological Sciences", "Sociology"], "users"=>["By K. Anne-Isola Nekaris", "Nicola Campbell", "Tim G. Coggins", "E. Johanna Rode", "Vincent Nijman"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0069215.g004", "stats"=>{"downloads"=>1, "page_views"=>2, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Slow_loris_trade_has_many_impacts_/754389", "title"=>"Slow loris trade has many impacts.", "pos_in_sequence"=>0, "defined_type"=>1, "published_date"=>"2013-07-24 06:53:09"}
  • {"files"=>["https://ndownloader.figshare.com/files/1130003"], "description"=>"<p>. The relationship between number of comments and time; the two peaks coincide with the uploading of a second viral video of a slow loris holding a tiny cocktail umbrella and the production shortly thereafter of a slow loris conservation page on Wikipedia (March 2011) and the broadcasting of a BBC <i>Natural World</i> film on slow loris conservation, <i>The Jungle Gremlins of Java</i> (January 2012).</p>", "links"=>[], "tags"=>["ecology", "biodiversity", "Conservation science", "Species extinction", "Population biology", "Information technology", "databases", "anthropology", "Biological anthropology", "Physical anthropology", "communications", "Media studies", "comments", "viral"], "article_id"=>754385, "categories"=>["Information And Computing Sciences", "Biological Sciences", "Sociology"], "users"=>["By K. Anne-Isola Nekaris", "Nicola Campbell", "Tim G. Coggins", "E. Johanna Rode", "Vincent Nijman"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0069215.g001", "stats"=>{"downloads"=>3, "page_views"=>5, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Number_of_comments_made_on_a_viral_You_Tube_video_/754385", "title"=>"Number of comments made on a viral You Tube video", "pos_in_sequence"=>0, "defined_type"=>1, "published_date"=>"2013-07-24 06:53:09"}
  • {"files"=>["https://ndownloader.figshare.com/files/1130011"], "description"=>"<p>The video can be viewed on a large number of parallel sites; most of these are identical copies of the original, with some of them being several seconds shorter. Others show the video but with different types of background music. The dates below give an indication of virility of the video. When wired.com removed the video, Hamlollo became the main site to view it, and its viewing numbers soared; – indicates the video can no longer be viewed or was not yet uploaded.</p>", "links"=>[], "tags"=>["ecology", "biodiversity", "Conservation science", "Species extinction", "Population biology", "Information technology", "databases", "anthropology", "Biological anthropology", "Physical anthropology", "communications", "Media studies"], "article_id"=>754393, "categories"=>["Information And Computing Sciences", "Biological Sciences", "Sociology"], "users"=>["By K. Anne-Isola Nekaris", "Nicola Campbell", "Tim G. Coggins", "E. Johanna Rode", "Vincent Nijman"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0069215.t001", "stats"=>{"downloads"=>4, "page_views"=>4, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Parallel_sites_/754393", "title"=>"Parallel sites.", "pos_in_sequence"=>0, "defined_type"=>3, "published_date"=>"2013-07-24 06:53:09"}
  • {"files"=>["https://ndownloader.figshare.com/files/1130009"], "description"=>"<p>When the original post was available, we also present how often it was shared or retweeted (reposts), and how frequently it was ‘liked.’ NoTwitter YouTube =  how many Twitter followers and how many views the celebrity's YouTube channel had as of April 2013. Variable D2 = How many people were directed to YouTube specifically mentioning celebrities.</p>", "links"=>[], "tags"=>["ecology", "biodiversity", "Conservation science", "Species extinction", "Population biology", "Information technology", "databases", "anthropology", "Biological anthropology", "Physical anthropology", "communications", "Media studies", "252", "continual", "postings", "celebrities", "indicated"], "article_id"=>754391, "categories"=>["Information And Computing Sciences", "Biological Sciences", "Sociology"], "users"=>["By K. Anne-Isola Nekaris", "Nicola Campbell", "Tim G. Coggins", "E. Johanna Rode", "Vincent Nijman"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0069215.t003", "stats"=>{"downloads"=>6, "page_views"=>9, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_A_summary_of_252_celebrity_endorsements_showing_a_continual_flow_of_postings_by_celebrities_as_indicated_by_Date_that_the_comment_was_made_/754391", "title"=>"A summary of 252 celebrity endorsements, showing a continual flow of postings by celebrities as indicated by Date that the comment was made.", "pos_in_sequence"=>0, "defined_type"=>3, "published_date"=>"2013-07-24 06:53:09"}
  • {"files"=>["https://ndownloader.figshare.com/files/1130010"], "description"=>"<p>Categories into which we placed comments, example comments for each type, and total number.</p>", "links"=>[], "tags"=>["ecology", "biodiversity", "Conservation science", "Species extinction", "Population biology", "Information technology", "databases", "anthropology", "Biological anthropology", "Physical anthropology", "communications", "Media studies", "placed", "comments"], "article_id"=>754392, "categories"=>["Information And Computing Sciences", "Biological Sciences", "Sociology"], "users"=>["By K. Anne-Isola Nekaris", "Nicola Campbell", "Tim G. Coggins", "E. Johanna Rode", "Vincent Nijman"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0069215.t002", "stats"=>{"downloads"=>1, "page_views"=>2, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Categories_into_which_we_placed_comments_example_comments_for_each_type_and_total_number_/754392", "title"=>"Categories into which we placed comments, example comments for each type, and total number.", "pos_in_sequence"=>0, "defined_type"=>3, "published_date"=>"2013-07-24 06:53:09"}
  • {"files"=>["https://ndownloader.figshare.com/files/1130005"], "description"=>"<p>Indicated is the monthly proportion of commentators that indicate that they wanted a slow loris as pet and those that indicted that it is illegal to keep slow lorises as a pet and/or that slow lorises are globally threatened. The proportion of commentators wanting a loris decreased significantly over time (Pearson's Product Moment Correlation, n = 33, R2 = 44.6%, p<0.0001). The proportion of commentators reporting the loris to be illegal/endangered did not increase significantly over time (Pearson's Product Moment Correlation, n = 33, R2 = 9.4%, p<0.08).</p>", "links"=>[], "tags"=>["ecology", "biodiversity", "Conservation science", "Species extinction", "Population biology", "Information technology", "databases", "anthropology", "Biological anthropology", "Physical anthropology", "communications", "Media studies", "viral", "youtube"], "article_id"=>754387, "categories"=>["Information And Computing Sciences", "Biological Sciences", "Sociology"], "users"=>["By K. Anne-Isola Nekaris", "Nicola Campbell", "Tim G. Coggins", "E. Johanna Rode", "Vincent Nijman"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0069215.g003", "stats"=>{"downloads"=>2, "page_views"=>5, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Comments_on_a_viral_YouTube_video_/754387", "title"=>"Comments on a viral YouTube video.", "pos_in_sequence"=>0, "defined_type"=>1, "published_date"=>"2013-07-24 06:53:09"}
  • {"files"=>["https://ndownloader.figshare.com/files/1130004"], "description"=>"<p>Indicated are the monthly proportion (3-monthly running mean) of commentators that mention specific facts about the slow loris biology or conservation status. Key: “teeth pulled out” refers to comments referring to the removal of slow loris' teeth in the illegal slow loris pet trade; “poisonous/venomous” refers to comments made about the venomous nature of the slow loris' bite and/or the species being poisonous; “traditional Asian medicine” refers to comments made referring to the use of slow lorises in (traditional) Asian medicine.</p>", "links"=>[], "tags"=>["ecology", "biodiversity", "Conservation science", "Species extinction", "Population biology", "Information technology", "databases", "anthropology", "Biological anthropology", "Physical anthropology", "communications", "Media studies"], "article_id"=>754386, "categories"=>["Information And Computing Sciences", "Biological Sciences", "Sociology"], "users"=>["By K. Anne-Isola Nekaris", "Nicola Campbell", "Tim G. Coggins", "E. Johanna Rode", "Vincent Nijman"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0069215.g002", "stats"=>{"downloads"=>5, "page_views"=>8, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Increasing_awareness_over_time_/754386", "title"=>"Increasing awareness over time.", "pos_in_sequence"=>0, "defined_type"=>1, "published_date"=>"2013-07-24 06:53:09"}

PMC Usage Stats | Further Information

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  • {"unique-ip"=>"26", "full-text"=>"37", "pdf"=>"4", "abstract"=>"3", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2013", "month"=>"10"}
  • {"unique-ip"=>"42", "full-text"=>"49", "pdf"=>"3", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2013", "month"=>"11"}
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  • {"unique-ip"=>"45", "full-text"=>"58", "pdf"=>"2", "abstract"=>"1", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2014", "month"=>"1"}
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  • {"unique-ip"=>"67", "full-text"=>"176", "pdf"=>"5", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2014", "month"=>"3"}
  • {"unique-ip"=>"47", "full-text"=>"81", "pdf"=>"2", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2014", "month"=>"5"}
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  • {"unique-ip"=>"33", "full-text"=>"81", "pdf"=>"2", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2015", "month"=>"5"}
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  • {"unique-ip"=>"32", "full-text"=>"38", "pdf"=>"1", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"1", "year"=>"2015", "month"=>"8"}
  • {"unique-ip"=>"59", "full-text"=>"75", "pdf"=>"3", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"8", "supp-data"=>"0", "cited-by"=>"2", "year"=>"2015", "month"=>"9"}
  • {"unique-ip"=>"91", "full-text"=>"112", "pdf"=>"4", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2015", "month"=>"10"}
  • {"unique-ip"=>"33", "full-text"=>"75", "pdf"=>"0", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2014", "month"=>"7"}
  • {"unique-ip"=>"41", "full-text"=>"82", "pdf"=>"1", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2014", "month"=>"8"}
  • {"unique-ip"=>"54", "full-text"=>"85", "pdf"=>"3", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2014", "month"=>"9"}
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  • {"unique-ip"=>"43", "full-text"=>"44", "pdf"=>"2", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"1", "year"=>"2016", "month"=>"2"}
  • {"unique-ip"=>"67", "full-text"=>"138", "pdf"=>"1", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"12", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2014", "month"=>"11"}
  • {"unique-ip"=>"50", "full-text"=>"102", "pdf"=>"4", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2014", "month"=>"12"}
  • {"unique-ip"=>"40", "full-text"=>"91", "pdf"=>"4", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"2", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2015", "month"=>"1"}
  • {"unique-ip"=>"55", "full-text"=>"81", "pdf"=>"4", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"1", "year"=>"2015", "month"=>"11"}
  • {"unique-ip"=>"63", "full-text"=>"88", "pdf"=>"8", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"3", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2015", "month"=>"12"}
  • {"unique-ip"=>"45", "full-text"=>"63", "pdf"=>"5", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"1"}
  • {"unique-ip"=>"107", "full-text"=>"144", "pdf"=>"6", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"3"}
  • {"unique-ip"=>"102", "full-text"=>"114", "pdf"=>"5", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"4"}
  • {"unique-ip"=>"33", "full-text"=>"36", "pdf"=>"3", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"5"}
  • {"unique-ip"=>"41", "full-text"=>"55", "pdf"=>"3", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"6"}
  • {"unique-ip"=>"33", "full-text"=>"39", "pdf"=>"3", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"7"}
  • {"unique-ip"=>"17", "full-text"=>"23", "pdf"=>"0", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"8"}
  • {"unique-ip"=>"25", "full-text"=>"26", "pdf"=>"0", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"9"}
  • {"unique-ip"=>"13", "full-text"=>"13", "pdf"=>"1", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"10"}
  • {"unique-ip"=>"27", "full-text"=>"33", "pdf"=>"3", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"11"}
  • {"unique-ip"=>"18", "full-text"=>"21", "pdf"=>"0", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"12"}
  • {"unique-ip"=>"20", "full-text"=>"16", "pdf"=>"1", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"1"}
  • {"unique-ip"=>"14", "full-text"=>"17", "pdf"=>"2", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"2"}
  • {"unique-ip"=>"100", "full-text"=>"119", "pdf"=>"19", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"3"}
  • {"unique-ip"=>"49", "full-text"=>"99", "pdf"=>"0", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"4"}
  • {"unique-ip"=>"45", "full-text"=>"126", "pdf"=>"0", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"5"}
  • {"unique-ip"=>"40", "full-text"=>"80", "pdf"=>"0", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"6"}
  • {"unique-ip"=>"28", "full-text"=>"31", "pdf"=>"0", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"7"}
  • {"unique-ip"=>"22", "full-text"=>"25", "pdf"=>"1", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"8"}
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  • {"unique-ip"=>"24", "full-text"=>"23", "pdf"=>"3", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"11"}
  • {"unique-ip"=>"19", "full-text"=>"19", "pdf"=>"0", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"12"}
  • {"unique-ip"=>"15", "full-text"=>"25", "pdf"=>"1", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"1", "year"=>"2018", "month"=>"1"}
  • {"unique-ip"=>"19", "full-text"=>"10", "pdf"=>"3", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"2", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"3"}
  • {"unique-ip"=>"42", "full-text"=>"44", "pdf"=>"10", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2019", "month"=>"1"}
  • {"unique-ip"=>"36", "full-text"=>"52", "pdf"=>"2", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"11"}
  • {"unique-ip"=>"30", "full-text"=>"35", "pdf"=>"1", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"4"}
  • {"unique-ip"=>"21", "full-text"=>"18", "pdf"=>"3", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"2", "year"=>"2018", "month"=>"5"}
  • {"unique-ip"=>"12", "full-text"=>"9", "pdf"=>"4", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"6"}
  • {"unique-ip"=>"25", "full-text"=>"43", "pdf"=>"2", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"9"}
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  • {"unique-ip"=>"16", "full-text"=>"23", "pdf"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"8"}
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  • {"unique-ip"=>"25", "full-text"=>"29", "pdf"=>"4", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"12"}
  • {"unique-ip"=>"22", "full-text"=>"19", "pdf"=>"8", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"4", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2019", "month"=>"2"}
  • {"unique-ip"=>"24", "full-text"=>"23", "pdf"=>"3", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2019", "month"=>"3"}
  • {"unique-ip"=>"25", "full-text"=>"29", "pdf"=>"4", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"4", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2019", "month"=>"4"}
  • {"unique-ip"=>"21", "full-text"=>"26", "pdf"=>"1", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2019", "month"=>"5"}

Relative Metric

{"start_date"=>"2013-01-01T00:00:00Z", "end_date"=>"2013-12-31T00:00:00Z", "subject_areas"=>[{"subject_area"=>"/Biology and life sciences", "average_usage"=>[269, 466, 588, 697, 800, 896, 988, 1076, 1165, 1254, 1340, 1417]}, {"subject_area"=>"/Biology and life sciences/Anatomy and physiology", "average_usage"=>[256, 428]}, {"subject_area"=>"/Biology and life sciences/Organisms", "average_usage"=>[281, 484, 611, 728, 835, 934, 1030, 1123, 1214, 1299, 1383, 1464]}, {"subject_area"=>"/Biology and life sciences/Veterinary science", "average_usage"=>[313, 571, 709, 825, 944, 1048, 1145, 1261, 1354, 1434, 1524, 1599, 1684]}, {"subject_area"=>"/Computer and information sciences", "average_usage"=>[297, 488, 616, 724, 828, 939, 1038, 1127, 1223, 1311, 1393, 1479, 1556]}, {"subject_area"=>"/Computer and information sciences/Computer networks", "average_usage"=>[305, 611, 720, 852, 967, 1083, 1164, 1318, 1393, 1500, 1607, 1714, 1797]}, {"subject_area"=>"/Ecology and environmental sciences", "average_usage"=>[284, 475, 603, 722, 826, 928, 1026, 1129, 1225, 1310, 1390, 1468, 1549]}, {"subject_area"=>"/Ecology and environmental sciences/Conservation science", "average_usage"=>[390, 618, 766, 904, 1030, 1153, 1268, 1391, 1487, 1591, 1685, 1767, 1865]}, {"subject_area"=>"/Ecology and environmental sciences/Species extinction", "average_usage"=>[402, 609]}, {"subject_area"=>"/Social sciences", "average_usage"=>[289, 475, 593, 703, 805, 902, 990, 1078, 1158, 1250, 1336, 1417, 1482]}, {"subject_area"=>"/Social sciences/Sociology", "average_usage"=>[310, 523, 656, 780, 900, 1024, 1120, 1219, 1308, 1395, 1468, 1570, 1642]}]}
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