Why People Drink Shampoo? Food Imitating Products Are Fooling Brains and Endangering Consumers for Marketing Purposes
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{"title"=>"Why people drink shampoo? food imitating products are fooling brains and endangering consumers for marketing purposes", "type"=>"journal", "authors"=>[{"first_name"=>"Frédéric", "last_name"=>"Basso", "scopus_author_id"=>"35422075000"}, {"first_name"=>"Philippe", "last_name"=>"Robert-Demontrond", "scopus_author_id"=>"55280585600"}, {"first_name"=>"Maryvonne", "last_name"=>"Hayek", "scopus_author_id"=>"56657302500"}, {"first_name"=>"Jean Luc", "last_name"=>"Anton", "scopus_author_id"=>"7006164850"}, {"first_name"=>"Bruno", "last_name"=>"Nazarian", "scopus_author_id"=>"6507978265"}, {"first_name"=>"Muriel", "last_name"=>"Roth", "scopus_author_id"=>"7401440202"}, {"first_name"=>"Olivier", "last_name"=>"Oullier", "scopus_author_id"=>"6602475841"}], "year"=>2014, "source"=>"PLoS ONE", "identifiers"=>{"scopus"=>"2-s2.0-84929938979", "sgr"=>"84929938979", "issn"=>"19326203", "doi"=>"10.1371/journal.pone.0100368", "pmid"=>"25207971", "isbn"=>"halshs-01183005", "pui"=>"608758878"}, "id"=>"4241319f-3c43-3b12-aefd-15d3cf160b88", "abstract"=>"A Food Imitating Product (FIP) is a household cleaner or a personal care product that exhibits food attributes in order to enrich consumption experience. As revealed by many cases worldwide, such a marketing strategy led to unintentional self-poisonings and deaths. FIPs therefore constitute a very serious health and public policy issue. To understand why FIPs are a threat, we first conducted a qualitative analysis on real-life cases of household cleaners and personal care products-related phone calls at a poison control center followed by a behavioral experiment. Unintentional self-poisoning in the home following the accidental ingestion of a hygiene product by a healthy adult is very likely to result from these products being packaged like foodstuffs. Our hypothesis is that FIPs are non-verbal food metaphors that could fool the brain of consumers. We therefore conducted a subsequent functional neuroimaging (fMRI) experiment that revealed how visual processing of FIPs leads to cortical taste inferences. Considered in the grounded cognition perspective, the results of our studies reveal that healthy adults can unintentionally categorize a personal care product as something edible when a food-like package is employed to market nonedible and/or dangerous products. Our methodology combining field (qualitative) and laboratory (behavioral and functional neuroimaging) findings could be of particular relevance for policy makers, as it can help screening products prior to their market release--e.g. the way they are packaged and how they can potentially confuse the mind of consumers--and therefore save lives.", "link"=>"http://www.mendeley.com/research/people-drink-shampoo-food-imitating-products-fooling-brains-endangering-consumers-marketing-purposes", "reader_count"=>32, "reader_count_by_academic_status"=>{"Unspecified"=>2, "Professor > Associate Professor"=>2, "Librarian"=>1, "Researcher"=>6, "Student > Doctoral Student"=>1, "Student > Ph. D. Student"=>5, "Student > Postgraduate"=>2, "Student > Master"=>5, "Other"=>2, "Student > Bachelor"=>3, "Lecturer > Senior Lecturer"=>1, "Professor"=>2}, "reader_count_by_user_role"=>{"Unspecified"=>2, "Professor > Associate Professor"=>2, "Librarian"=>1, "Researcher"=>6, "Student > Doctoral Student"=>1, "Student > Ph. D. Student"=>5, "Student > Postgraduate"=>2, "Student > Master"=>5, "Other"=>2, "Student > Bachelor"=>3, "Lecturer > Senior Lecturer"=>1, "Professor"=>2}, "reader_count_by_subject_area"=>{"Unspecified"=>2, "Agricultural and Biological Sciences"=>4, "Arts and Humanities"=>3, "Business, Management and Accounting"=>2, "Computer Science"=>1, "Nursing and Health Professions"=>2, "Medicine and Dentistry"=>5, "Design"=>1, "Neuroscience"=>1, "Psychology"=>6, "Social Sciences"=>3, "Immunology and Microbiology"=>1, "Linguistics"=>1}, "reader_count_by_subdiscipline"=>{"Medicine and Dentistry"=>{"Medicine and Dentistry"=>5}, "Social Sciences"=>{"Social Sciences"=>3}, "Psychology"=>{"Psychology"=>6}, "Unspecified"=>{"Unspecified"=>2}, "Arts and Humanities"=>{"Arts and Humanities"=>3}, "Design"=>{"Design"=>1}, "Neuroscience"=>{"Neuroscience"=>1}, "Immunology and Microbiology"=>{"Immunology and Microbiology"=>1}, "Agricultural and Biological Sciences"=>{"Agricultural and Biological Sciences"=>4}, "Computer Science"=>{"Computer Science"=>1}, "Business, Management and Accounting"=>{"Business, Management and Accounting"=>2}, "Nursing and Health Professions"=>{"Nursing and Health Professions"=>2}, "Linguistics"=>{"Linguistics"=>1}}, "reader_count_by_country"=>{"Colombia"=>1, "Italy"=>1, "United Kingdom"=>2}, "group_count"=>1}

Scopus | Further Information

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Figshare

  • {"files"=>["https://ndownloader.figshare.com/files/1668925"], "description"=>"<p>A functional neuromaging session was divided in three functional runs randomized and counterbalanced across participants. Within each functional run, there was a total of 36 blocks of stimuli (9 blocks per condition, each of which contained 8 images). The interblock interval was 2000 ms. Within each block, stimulus presentation time was 2000 ms (with an interstimulus interval (ISI) of 200 ms) during which participants performed the 1-back task.</p>", "links"=>[], "tags"=>["food Imitating Products", "exhibits food attributes", "fip", "Food Imitating Product", "poison control center", "care product"], "article_id"=>1166700, "categories"=>["Uncategorised"], "users"=>["Frédéric Basso", "Philippe Robert-Demontrond", "Maryvonne Hayek", "Jean-Luc Anton", "Bruno Nazarian", "Muriel Roth", "Olivier Oullier"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0100368.g002", "stats"=>{"downloads"=>0, "page_views"=>26, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Block_design_of_the_fMRI_experiment_/1166700", "title"=>"Block design of the fMRI experiment.", "pos_in_sequence"=>0, "defined_type"=>1, "published_date"=>"2014-09-10 02:41:54"}
  • {"files"=>["https://ndownloader.figshare.com/files/1668930"], "description"=>"1<p>The reader has to be informed that in the conversations we report “syrup” refers to some thick sugary liquid that people pour in an empty glass and then mix with water (generally one volume of syrup diluted with 6 volumes of water). In France they are known as “sirops” and are very popular. Among the most popular are “sirop de menthe”, literally “mint syrup” thick and green or blue, or strawberry syrup. Hence, in the context of this article syrup does not refer to something like maple syrup that can be found on the American market for example.</p>2<p>The reader has to be informed that the “Eau Précieuse” cleansing referred in this conversation literally means “precious water”. This is why labeling seems to be key in this accidental ingestion.</p>3<p>The MPCC physician was primarily informed by a physician working for the French equivalent to 911.</p><p>Excerpts of 20 illustrative poisoning cases recorded at the Marseille Poison Control Center (transcript from the MPCC audio recordings and French-to-English translation by the authors).</p>", "links"=>[], "tags"=>["food Imitating Products", "exhibits food attributes", "fip", "Food Imitating Product", "poison control center", "care product"], "article_id"=>1166705, "categories"=>["Uncategorised"], "users"=>["Frédéric Basso", "Philippe Robert-Demontrond", "Maryvonne Hayek", "Jean-Luc Anton", "Bruno Nazarian", "Muriel Roth", "Olivier Oullier"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0100368.t002", "stats"=>{"downloads"=>5, "page_views"=>26, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Excerpts_of_20_illustrative_poisoning_cases_recorded_at_the_Marseille_Poison_Control_Center_transcript_from_the_MPCC_audio_recordings_and_French_to_English_translation_by_the_authors_/1166705", "title"=>"Excerpts of 20 illustrative poisoning cases recorded at the Marseille Poison Control Center (transcript from the MPCC audio recordings and French-to-English translation by the authors).", "pos_in_sequence"=>0, "defined_type"=>3, "published_date"=>"2014-09-10 02:41:54"}
  • {"files"=>["https://ndownloader.figshare.com/files/1668928"], "description"=>"<p>(a) Left orbitofrontal cortex activations (x = −24, y = 51, z = −3). (b) Left insular activations (x = −30, y = 18, z = −3). Statistical parametric maps of the <i>Cottage Happy Shower</i> vs <i>Visior</i> contrast (sagittal (x), coronal (y) and axial (z) views) (<i>p</i><.001, uncorrected, cluster size >3 contiguous voxels) displaying the brain activity that is significantly higher when participants look at the <i>Cottage Happy Shower</i> compared to when they look at the <i>Visior.</i></p>", "links"=>[], "tags"=>["food Imitating Products", "exhibits food attributes", "fip", "Food Imitating Product", "poison control center", "care product"], "article_id"=>1166703, "categories"=>["Uncategorised"], "users"=>["Frédéric Basso", "Philippe Robert-Demontrond", "Maryvonne Hayek", "Jean-Luc Anton", "Bruno Nazarian", "Muriel Roth", "Olivier Oullier"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0100368.g003", "stats"=>{"downloads"=>0, "page_views"=>10, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Main_neuroimaging_results_/1166703", "title"=>"Main neuroimaging results.", "pos_in_sequence"=>0, "defined_type"=>1, "published_date"=>"2014-09-10 02:41:54"}
  • {"files"=>["https://ndownloader.figshare.com/files/1668929"], "description"=>"1<p>M: Male; F: Female.</p><p>General information about the poisoning cases analysed in the qualitative study.</p>", "links"=>[], "tags"=>["food Imitating Products", "exhibits food attributes", "fip", "Food Imitating Product", "poison control center", "care product"], "article_id"=>1166704, "categories"=>["Uncategorised"], "users"=>["Frédéric Basso", "Philippe Robert-Demontrond", "Maryvonne Hayek", "Jean-Luc Anton", "Bruno Nazarian", "Muriel Roth", "Olivier Oullier"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0100368.t001", "stats"=>{"downloads"=>5, "page_views"=>11, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_General_information_about_the_poisoning_cases_analysed_in_the_qualitative_study_/1166704", "title"=>"General information about the poisoning cases analysed in the qualitative study.", "pos_in_sequence"=>0, "defined_type"=>3, "published_date"=>"2014-09-10 02:41:54"}
  • {"files"=>["https://ndownloader.figshare.com/files/1668924"], "description"=>"<p>(a–d) Stimuli were presented branded with the name Fabuloso but cannot be depicted as such in the article here due to the creative common license of PLOS ONE. Please follow this link for additional details on our stimuli and FIPs: <a href=\"http://fip.oullier.fr\" target=\"_blank\">http://fip.oullier.fr</a>.</p>", "links"=>[], "tags"=>["food Imitating Products", "exhibits food attributes", "fip", "Food Imitating Product", "poison control center", "care product"], "article_id"=>1166699, "categories"=>["Uncategorised"], "users"=>["Frédéric Basso", "Philippe Robert-Demontrond", "Maryvonne Hayek", "Jean-Luc Anton", "Bruno Nazarian", "Muriel Roth", "Olivier Oullier"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0100368.g001", "stats"=>{"downloads"=>0, "page_views"=>26, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Visual_stimuli_in_the_fMRI_experiment_a_Standardized_Cottage_Happy_Shower_Tequila_Sunrise_b_Standardized_Joker_fruit_juice_c_Standardized_Visior_d_Standardized_bleach_/1166699", "title"=>"Visual stimuli in the fMRI experiment. (a) Standardized <i>Cottage Happy Shower Tequila Sunrise</i> (b) Standardized <i>Joker</i> fruit juice (c) Standardized <i>Visior</i> (d) Standardized bleach.", "pos_in_sequence"=>0, "defined_type"=>1, "published_date"=>"2014-09-10 02:41:54"}
  • {"files"=>["https://ndownloader.figshare.com/files/1668936", "https://ndownloader.figshare.com/files/1668937", "https://ndownloader.figshare.com/files/1668938", "https://ndownloader.figshare.com/files/1668939"], "description"=>"<div><p>A Food Imitating Product (FIP) is a household cleaner or a personal care product that exhibits food attributes in order to enrich consumption experience. As revealed by many cases worldwide, such a marketing strategy led to unintentional self-poisonings and deaths. FIPs therefore constitute a very serious health and public policy issue. To understand why FIPs are a threat, we first conducted a qualitative analysis on real-life cases of household cleaners and personal care products-related phone calls at a poison control center followed by a behavioral experiment. Unintentional self-poisoning in the home following the accidental ingestion of a hygiene product by a healthy adult is very likely to result from these products being packaged like foodstuffs. Our hypothesis is that FIPs are non-verbal food metaphors that could fool the brain of consumers. We therefore conducted a subsequent functional neuroimaging (fMRI) experiment that revealed how visual processing of FIPs leads to cortical taste inferences. Considered in the grounded cognition perspective, the results of our studies reveal that healthy adults can unintentionally categorize a personal care product as something edible when a food-like package is employed to market nonedible and/or dangerous products. Our methodology combining field (qualitative) and laboratory (behavioral and functional neuroimaging) findings could be of particular relevance for policy makers, as it can help screening products prior to their market release – e.g. the way they are packaged and how they can potentially confuse the mind of consumers – and therefore save lives.</p></div>", "links"=>[], "tags"=>["food Imitating Products", "exhibits food attributes", "fip", "Food Imitating Product", "poison control center", "care product"], "article_id"=>1166711, "categories"=>["Uncategorised"], "users"=>["Frédéric Basso", "Philippe Robert-Demontrond", "Maryvonne Hayek", "Jean-Luc Anton", "Bruno Nazarian", "Muriel Roth", "Olivier Oullier"], "doi"=>["https://dx.doi.org/10.1371/journal.pone.0100368.s001", "https://dx.doi.org/10.1371/journal.pone.0100368.s002", "https://dx.doi.org/10.1371/journal.pone.0100368.s003", "https://dx.doi.org/10.1371/journal.pone.0100368.s004"], "stats"=>{"downloads"=>19, "page_views"=>10, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Why_People_Drink_Shampoo_Food_Imitating_Products_Are_Fooling_Brains_and_Endangering_Consumers_for_Marketing_Purposes_/1166711", "title"=>"Why People Drink Shampoo? Food Imitating Products Are Fooling Brains and Endangering Consumers for Marketing Purposes", "pos_in_sequence"=>0, "defined_type"=>4, "published_date"=>"2014-09-10 02:41:54"}
  • {"files"=>["https://ndownloader.figshare.com/files/1668932"], "description"=>"<p>Brain regions obtained by a random effect model showing significant activations (<i>p</i><.001, uncorrected, cluster size>3 contiguous voxels) and labeled using AAL for the <i>Cottage Happy Shower</i> vs <i>Visior</i>, <i>Joker</i> vs <i>Visior</i>, <i>Visior</i> vs <i>Cottage Happy Shower</i> and <i>Visior</i> vs <i>Joker</i> contrasts (x, y and z refer to spatial coordinates in the MNI space).</p>", "links"=>[], "tags"=>["food Imitating Products", "exhibits food attributes", "fip", "Food Imitating Product", "poison control center", "care product"], "article_id"=>1166707, "categories"=>["Uncategorised"], "users"=>["Frédéric Basso", "Philippe Robert-Demontrond", "Maryvonne Hayek", "Jean-Luc Anton", "Bruno Nazarian", "Muriel Roth", "Olivier Oullier"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0100368.t004", "stats"=>{"downloads"=>0, "page_views"=>10, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Brain_regions_obtained_by_a_random_effect_model_showing_significant_activations_p_3_contiguous_voxels_and_labeled_using_AAL_for_the_Cottage_Happy_Shower_vs_Visior_Joker_vs_Visior_Visior_vs_Cottage_Happy_Shower_and_Visior_vs_Joker_contrasts_x_y_and_z_refe/1166707", "title"=>"Brain regions obtained by a random effect model showing significant activations (<i>p</i><.001, uncorrected, cluster size>3 contiguous voxels) and labeled using AAL for the <i>Cottage Happy Shower</i> vs <i>Visior</i>, <i>Joker</i> vs <i>Visior</i>, <i>Visior</i> vs <i>Cottage Happy Shower</i> and <i>Visior</i> vs <i>Joker</i> contrasts (x, y and z refer to spatial coordinates in the MNI space).", "pos_in_sequence"=>0, "defined_type"=>3, "published_date"=>"2014-09-10 02:41:54"}
  • {"files"=>["https://ndownloader.figshare.com/files/1668931"], "description"=>"1<p>This table provides the coding of each product’s attributes, both listed in the FIP Directive <a href=\"http://www.plosone.org/article/info:doi/10.1371/journal.pone.0100368#pone.0100368-Council1\" target=\"_blank\">[4]</a> criteria and referred by a patient (or a caller) in explaining his/her accidental poisoning ingestion. Form, color, odor, volume and size are criteria easier to code than appearance and packaging, given the difference between product appearance and product packaging is not obvious (e.g., <a href=\"http://www.plosone.org/article/info:doi/10.1371/journal.pone.0100368#pone.0100368-Creusen1\" target=\"_blank\">[139]</a>). In this table, we have coded “appearance” as confusing attribute only for solid products (e.g., bleach tablet, dishwasher tablet, etc.) and “packaging” only for liquid products (e.g., shower gel, shampoo, etc.). Regarding to labeling, this criteria is fulfilled each time the product or brand name is confusing (e.g., Eau Précieuse (#N) given it means “precious water”).</p><p>FIP criteria (as proposed by the European Commission) met by each of the products cited in the MPCC calls reported in previous tables.</p>", "links"=>[], "tags"=>["food Imitating Products", "exhibits food attributes", "fip", "Food Imitating Product", "poison control center", "care product"], "article_id"=>1166706, "categories"=>["Uncategorised"], "users"=>["Frédéric Basso", "Philippe Robert-Demontrond", "Maryvonne Hayek", "Jean-Luc Anton", "Bruno Nazarian", "Muriel Roth", "Olivier Oullier"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0100368.t003", "stats"=>{"downloads"=>4, "page_views"=>7, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_FIP_criteria_as_proposed_by_the_European_Commission_met_by_each_of_the_products_cited_in_the_MPCC_calls_reported_in_previous_tables_/1166706", "title"=>"FIP criteria (as proposed by the European Commission) met by each of the products cited in the MPCC calls reported in previous tables.", "pos_in_sequence"=>0, "defined_type"=>3, "published_date"=>"2014-09-10 02:41:54"}

PMC Usage Stats | Further Information

  • {"unique-ip"=>"35", "full-text"=>"36", "pdf"=>"1", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2015", "month"=>"4"}
  • {"unique-ip"=>"21", "full-text"=>"22", "pdf"=>"2", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"5", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2015", "month"=>"5"}
  • {"unique-ip"=>"42", "full-text"=>"31", "pdf"=>"8", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"8", "supp-data"=>"6", "cited-by"=>"0", "year"=>"2015", "month"=>"6"}
  • {"unique-ip"=>"47", "full-text"=>"47", "pdf"=>"7", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"6", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2015", "month"=>"7"}
  • {"unique-ip"=>"33", "full-text"=>"39", "pdf"=>"7", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"3", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2015", "month"=>"3"}
  • {"unique-ip"=>"26", "full-text"=>"29", "pdf"=>"5", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"3", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2015", "month"=>"2"}
  • {"unique-ip"=>"31", "full-text"=>"32", "pdf"=>"3", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"2", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2015", "month"=>"8"}
  • {"unique-ip"=>"19", "full-text"=>"22", "pdf"=>"2", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2015", "month"=>"9"}
  • {"unique-ip"=>"32", "full-text"=>"39", "pdf"=>"4", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"2", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2015", "month"=>"10"}
  • {"unique-ip"=>"68", "full-text"=>"68", "pdf"=>"23", "abstract"=>"1", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"17", "supp-data"=>"1", "cited-by"=>"0", "year"=>"2014", "month"=>"9"}
  • {"unique-ip"=>"73", "full-text"=>"115", "pdf"=>"15", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"6", "cited-by"=>"0", "year"=>"2014", "month"=>"10"}
  • {"unique-ip"=>"20", "full-text"=>"17", "pdf"=>"7", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"2"}
  • {"unique-ip"=>"41", "full-text"=>"43", "pdf"=>"8", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"8", "cited-by"=>"0", "year"=>"2014", "month"=>"11"}
  • {"unique-ip"=>"38", "full-text"=>"35", "pdf"=>"7", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2014", "month"=>"12"}
  • {"unique-ip"=>"29", "full-text"=>"28", "pdf"=>"5", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2015", "month"=>"1"}
  • {"unique-ip"=>"33", "full-text"=>"27", "pdf"=>"7", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"2", "year"=>"2015", "month"=>"11"}
  • {"unique-ip"=>"24", "full-text"=>"18", "pdf"=>"8", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"3", "supp-data"=>"0", "cited-by"=>"1", "year"=>"2015", "month"=>"12"}
  • {"unique-ip"=>"23", "full-text"=>"10", "pdf"=>"12", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"2", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"1"}
  • {"unique-ip"=>"25", "full-text"=>"24", "pdf"=>"8", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"5", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"3"}
  • {"unique-ip"=>"8", "full-text"=>"7", "pdf"=>"4", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"4"}
  • {"unique-ip"=>"14", "full-text"=>"13", "pdf"=>"6", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"1", "year"=>"2016", "month"=>"5"}
  • {"unique-ip"=>"8", "full-text"=>"9", "pdf"=>"4", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"6"}
  • {"unique-ip"=>"11", "full-text"=>"17", "pdf"=>"4", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"7"}
  • {"unique-ip"=>"18", "full-text"=>"19", "pdf"=>"3", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"3", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"8"}
  • {"unique-ip"=>"11", "full-text"=>"9", "pdf"=>"0", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"2", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"9"}
  • {"unique-ip"=>"10", "full-text"=>"11", "pdf"=>"4", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"2", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"10"}
  • {"unique-ip"=>"12", "full-text"=>"10", "pdf"=>"6", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"11"}
  • {"unique-ip"=>"10", "full-text"=>"9", "pdf"=>"2", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2016", "month"=>"12"}
  • {"unique-ip"=>"7", "full-text"=>"3", "pdf"=>"1", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"1"}
  • {"unique-ip"=>"6", "full-text"=>"7", "pdf"=>"2", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"2"}
  • {"unique-ip"=>"11", "full-text"=>"10", "pdf"=>"2", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"1", "cited-by"=>"0", "year"=>"2017", "month"=>"3"}
  • {"unique-ip"=>"15", "full-text"=>"15", "pdf"=>"4", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"1", "year"=>"2017", "month"=>"4"}
  • {"unique-ip"=>"21", "full-text"=>"22", "pdf"=>"4", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"6", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"5"}
  • {"unique-ip"=>"5", "full-text"=>"7", "pdf"=>"0", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"6"}
  • {"unique-ip"=>"7", "full-text"=>"6", "pdf"=>"2", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"7"}
  • {"unique-ip"=>"16", "full-text"=>"15", "pdf"=>"2", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"2", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"8"}
  • {"unique-ip"=>"31", "full-text"=>"36", "pdf"=>"1", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"9"}
  • {"unique-ip"=>"14", "full-text"=>"13", "pdf"=>"2", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"10"}
  • {"unique-ip"=>"16", "full-text"=>"19", "pdf"=>"1", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"5", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"11"}
  • {"unique-ip"=>"10", "full-text"=>"10", "pdf"=>"1", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2017", "month"=>"12"}
  • {"unique-ip"=>"16", "full-text"=>"15", "pdf"=>"3", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"1"}
  • {"unique-ip"=>"21", "full-text"=>"20", "pdf"=>"4", "abstract"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"3"}
  • {"unique-ip"=>"65", "full-text"=>"73", "pdf"=>"1", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"1", "cited-by"=>"0", "year"=>"2019", "month"=>"1"}
  • {"unique-ip"=>"21", "full-text"=>"20", "pdf"=>"6", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"4"}
  • {"unique-ip"=>"34", "full-text"=>"34", "pdf"=>"2", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"5"}
  • {"unique-ip"=>"28", "full-text"=>"30", "pdf"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"6"}
  • {"unique-ip"=>"34", "full-text"=>"32", "pdf"=>"3", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"6", "cited-by"=>"0", "year"=>"2018", "month"=>"7"}
  • {"unique-ip"=>"48", "full-text"=>"54", "pdf"=>"3", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"3", "cited-by"=>"0", "year"=>"2018", "month"=>"12"}
  • {"unique-ip"=>"50", "full-text"=>"51", "pdf"=>"0", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"0", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"8"}
  • {"unique-ip"=>"57", "full-text"=>"59", "pdf"=>"1", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"1", "supp-data"=>"0", "cited-by"=>"0", "year"=>"2018", "month"=>"10"}
  • {"unique-ip"=>"69", "full-text"=>"68", "pdf"=>"6", "scanned-summary"=>"0", "scanned-page-browse"=>"0", "figure"=>"3", "supp-data"=>"5", "cited-by"=>"0", "year"=>"2018", "month"=>"11"}
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