New Year’s Res-Illusions: Food Shopping in the New Year Competes with Healthy Intentions
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{"title"=>"New year's res-illusions: Food shopping in the new year competes with healthy intentions", "type"=>"journal", "authors"=>[{"first_name"=>"Lizzy", "last_name"=>"Pope", "scopus_author_id"=>"41662050300"}, {"first_name"=>"Andrew S.", "last_name"=>"Hanks", "scopus_author_id"=>"55241896700"}, {"first_name"=>"David R.", "last_name"=>"Just", "scopus_author_id"=>"7003921661"}, {"first_name"=>"Brian", "last_name"=>"Wansink", "scopus_author_id"=>"7003642985"}], "year"=>2014, "source"=>"PLoS ONE", "identifiers"=>{"pui"=>"608758855", "sgr"=>"84952002874", "issn"=>"19326203", "pmid"=>"25514158", "scopus"=>"2-s2.0-84952002874", "doi"=>"10.1371/journal.pone.0110561"}, "id"=>"4bc10b41-a49b-32d3-acb2-ab20ce2cb706", "abstract"=>"OBJECTIVE: How do the holidays--and the possible New Year's resolutions that follow--influence a household's purchase patterns of healthier foods versus less healthy foods? This has important implications for both holiday food shopping and post-holiday shopping.\\n\\nMETHODS: 207 households were recruited to participate in a randomized-controlled trial conducted at two regional-grocery chain locations in upstate New York. Item-level transaction records were tracked over a seven-month period (July 2010 to March 2011). The cooperating grocer's proprietary nutrient-rating system was used to designate \"healthy,\" and \"less healthy\" items. Calorie data were extracted from online nutritional databases. Expenditures and calories purchased for the holiday period (Thanksgiving-New Year's), and the post-holiday period (New Year's-March), were compared to baseline (July-Thanksgiving) amounts.\\n\\nRESULTS: During the holiday season, household food expenditures increased 15% compared to baseline ($105.74 to $121.83; p<0.001), with 75% of additional expenditures accounted for by less-healthy items. Consistent with what one would expect from New Year's resolutions, sales of healthy foods increased 29.4% ($13.24/week) after the holiday season compared to baseline, and 18.9% ($9.26/week) compared to the holiday period. Unfortunately, sales of less-healthy foods remained at holiday levels ($72.85/week holiday period vs. $72.52/week post-holiday). Calories purchased each week increased 9.3% (450 calories per serving/week) after the New Year compared to the holiday period, and increased 20.2% (890 calories per serving/week) compared to baseline.\\n\\nCONCLUSIONS: Despite resolutions to eat more healthfully after New Year's, consumers may adjust to a new \"status quo\" of increased less-healthy food purchasing during the holidays, and dubiously fulfill their New Year's resolutions by spending more on healthy foods. Encouraging consumers to substitute healthy items for less-healthy items may be one way for practitioners and public health officials to help consumers fulfill New Year's resolutions, and reverse holiday weight gain.", "link"=>"http://www.mendeley.com/research/new-years-resillusions-food-shopping-new-year-competes-healthy-intentions", "reader_count"=>13, "reader_count_by_academic_status"=>{"Professor > Associate Professor"=>1, "Librarian"=>1, "Student > Doctoral Student"=>3, "Researcher"=>2, "Student > Ph. D. Student"=>2, "Student > Postgraduate"=>1, "Student > Master"=>1, "Other"=>1, "Professor"=>1}, "reader_count_by_user_role"=>{"Professor > Associate Professor"=>1, "Librarian"=>1, "Student > Doctoral Student"=>3, "Researcher"=>2, "Student > Ph. D. Student"=>2, "Student > Postgraduate"=>1, "Student > Master"=>1, "Other"=>1, "Professor"=>1}, "reader_count_by_subject_area"=>{"Unspecified"=>1, "Medicine and Dentistry"=>3, "Agricultural and Biological Sciences"=>1, "Psychology"=>1, "Social Sciences"=>6, "Economics, Econometrics and Finance"=>1}, "reader_count_by_subdiscipline"=>{"Medicine and Dentistry"=>{"Medicine and Dentistry"=>3}, "Social Sciences"=>{"Social Sciences"=>6}, "Psychology"=>{"Psychology"=>1}, "Economics, Econometrics and Finance"=>{"Economics, Econometrics and Finance"=>1}, "Agricultural and Biological Sciences"=>{"Agricultural and Biological Sciences"=>1}, "Unspecified"=>{"Unspecified"=>1}}, "reader_count_by_country"=>{"Romania"=>1, "United States"=>1}, "group_count"=>1}

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Relative Metric

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