Social Media and Internet Driven Study Recruitment: Evaluating a New Model for Promoting Collaborator Engagement and Participation
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{"title"=>"Social media and internet driven study recruitment: Evaluating a new model for promoting collaborator engagement and participation", "type"=>"journal", "authors"=>[{"first_name"=>"Chetan", "last_name"=>"Khatri", "scopus_author_id"=>"56142332500"}, {"first_name"=>"Stephen J.", "last_name"=>"Chapman", "scopus_author_id"=>"54683727400"}, {"first_name"=>"James", "last_name"=>"Glasbey", "scopus_author_id"=>"57195948986"}, {"first_name"=>"Michael", "last_name"=>"Kelly", "scopus_author_id"=>"57195446053"}, {"first_name"=>"Dmitri", "last_name"=>"Nepogodiev", "scopus_author_id"=>"57200581716"}, {"first_name"=>"Aneel", "last_name"=>"Bhangu", "scopus_author_id"=>"6507125672"}, {"first_name"=>"J. Edward", "last_name"=>"Fitzgerald", "scopus_author_id"=>"23990783500"}], "year"=>2015, "source"=>"PLoS ONE", "identifiers"=>{"sgr"=>"84925264703", "doi"=>"10.1371/journal.pone.0118899", "pui"=>"603024316", "pmid"=>"25775005", "scopus"=>"2-s2.0-84925264703", "issn"=>"19326203", "isbn"=>"1932-6203"}, "id"=>"c51a9669-13fe-36fb-9e25-9ad332b351e1", "abstract"=>"Aims: A substantial challenge facing multicentre audit and research projects is timely recruitment of collaborators and their study centres. Cost-effective strategies are required and fee-free social media has previously been identified as a potential conduit. Across two experiments, individuals more frequently falsely recognized the specific sentences after having seen general sentences/specific pictures..; Methods: Interventions involved a new Twitter account, including weekly live question-and-answer sessions, a new Facebook group page, online YouTube presentations and an information page on a national association website. Link tracking analysis was undertaken using Google Analytics, which was then related to subsequent registration. Social influence was calculated using the proprietary Klout score.; Results: Internet traffic analysis identified a total of 1562 unique registration site views, of which 285 originated from social media (18.2%). Some 528 unique registrations were received, with 96 via social media platforms (18.2%). Traffic source analysis identified a separate national association webpage as resulting in the majority of registration page views (15.8%), followed by Facebook (11.9%), Twitter (4.8%) and YouTube (1.5%). A combination of publicity through Facebook, Twitter and the dedicated national association webpage contributed to the greatest rise in registration traffic and accounted for 312 (48%) of the total registrations within a 2-week period. A Twitter 'social influence' (Klout) score of 42/100 was obtained during this period.; Conclusions: Targeted social media substantially aided study dissemination and collaborator recruitment. It acted as an adjunct to traditional methods, accounting for 18.2% of collaborator registration in a short time period with no associated financial costs. We provide a practical model for designing future recruitment campaigns, and recommend Facebook, Twitter and targeted websites as the most effective adjuncts for maximising cost-effective study recruitment.;", "link"=>"http://www.mendeley.com/research/social-media-internet-driven-study-recruitment-evaluating-new-model-promoting-collaborator-engagemen", "reader_count"=>70, "reader_count_by_academic_status"=>{"Unspecified"=>4, "Professor > Associate Professor"=>1, "Librarian"=>1, "Student > Doctoral Student"=>8, "Researcher"=>7, "Student > Ph. D. 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Relative Metric

{"start_date"=>"2015-01-01T00:00:00Z", "end_date"=>"2015-12-31T00:00:00Z", "subject_areas"=>[]}
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