Can Neural Activation in Dorsolateral Prefrontal Cortex Predict Responsiveness to Information? An Application to Egg Production Systems and Campaign Advertising
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{"title"=>"Can neural activation in dorsolateral prefrontal cortex predict responsiveness to information? An application to egg production systems and campaign advertising", "type"=>"journal", "authors"=>[{"first_name"=>"Brandon R.", "last_name"=>"McFadden", "scopus_author_id"=>"55966266100"}, {"first_name"=>"Jayson L.", "last_name"=>"Lusk", "scopus_author_id"=>"7004997535"}, {"first_name"=>"John M.", "last_name"=>"Crespi", "scopus_author_id"=>"6701655833"}, {"first_name"=>"J. Bradley C.", "last_name"=>"Cherry", "scopus_author_id"=>"55856654300"}, {"first_name"=>"Laura E.", "last_name"=>"Martin", "scopus_author_id"=>"35765610600"}, {"first_name"=>"Robin L.", "last_name"=>"Aupperle", "scopus_author_id"=>"7801601517"}, {"first_name"=>"Amanda S.", "last_name"=>"Bruce", "scopus_author_id"=>"16548947700"}], "year"=>2015, "source"=>"PLoS ONE", "identifiers"=>{"scopus"=>"2-s2.0-84948437848", "pmid"=>"26018592", "sgr"=>"84948437848", "doi"=>"10.1371/journal.pone.0125243", "isbn"=>"2011670233", "issn"=>"19326203", "pui"=>"608635239"}, "id"=>"8c3f25d4-5b1b-387c-a509-50fcbeea1f7f", "abstract"=>"Consumers prefer to pay low prices and increase animal welfare; however consumers are typically forced to make tradeoffs between price and animal welfare. Campaign advertising (i.e., advertising used during the 2008 vote on Proposition 2 in California) may affect how consumers make tradeoffs between price and animal welfare. Neuroimaging data was used to determine the effects of brain activation in dorsolateral prefrontal cortex (dlPFC) on choices making a tradeoff between price and animal welfare and responsiveness to campaign advertising. Results indicated that activation in the dlPFC was greater when making choices that forced a tradeoff between price and animal welfare, compared to choices that varied only by price or animal welfare. Furthermore, greater activation differences in right dlPFC between choices that forced a tradeoff and choices that did not, indicated greater responsiveness to campaign advertising.", "link"=>"http://www.mendeley.com/research/neural-activation-dorsolateral-prefrontal-cortex-predict-responsiveness-information-application-egg", "reader_count"=>11, "reader_count_by_academic_status"=>{"Student > Doctoral Student"=>1, "Researcher"=>2, "Student > Ph. D. Student"=>3, "Student > Postgraduate"=>2, "Other"=>1, "Professor"=>1, "Professor > Associate Professor"=>1}, "reader_count_by_user_role"=>{"Student > Doctoral Student"=>1, "Researcher"=>2, "Student > Ph. D. Student"=>3, "Student > Postgraduate"=>2, "Other"=>1, "Professor"=>1, "Professor > Associate Professor"=>1}, "reader_count_by_subject_area"=>{"Medicine and Dentistry"=>1, "Agricultural and Biological Sciences"=>1, "Neuroscience"=>1, "Psychology"=>4, "Social Sciences"=>2, "Economics, Econometrics and Finance"=>2}, "reader_count_by_subdiscipline"=>{"Medicine and Dentistry"=>{"Medicine and Dentistry"=>1}, "Neuroscience"=>{"Neuroscience"=>1}, "Social Sciences"=>{"Social Sciences"=>2}, "Psychology"=>{"Psychology"=>4}, "Economics, Econometrics and Finance"=>{"Economics, Econometrics and Finance"=>2}, "Agricultural and Biological Sciences"=>{"Agricultural and Biological Sciences"=>1}}, "reader_count_by_country"=>{"United States"=>1, "United Kingdom"=>1}, "group_count"=>1}

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  • {"files"=>["https://ndownloader.figshare.com/files/2084926"], "description"=>"<p>Note: Correlation coefficients were estimated using 16, 12, 16 observation for the anti-Proposition 2, control, and pro-Proposition 2 video treatments, respectively. <i>P</i>-values are in parenthesis.</p><p>Correlation Coefficients between Change in High Price, Open Method Proportion and dlPFC Activation Contrast Variables for each Video Treatment.</p>", "links"=>[], "tags"=>["Egg Production Systems", "increase animal welfare", "campaign advertising", "activation", "dorsolateral prefrontal cortex", "choice", "Dorsolateral Prefrontal Cortex Predict Responsiveness", "Animal welfare", "tradeoff", "dlpfc", "Campaign Advertising Consumers"], "article_id"=>1428061, "categories"=>["Biological Sciences", "Science Policy"], "users"=>["Brandon R. McFadden", "Jayson L. Lusk", "John M. Crespi", "J. Bradley C. Cherry", "Laura E. Martin", "Robin L. Aupperle", "Amanda S. Bruce"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0125243.t001", "stats"=>{"downloads"=>8, "page_views"=>17, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Correlation_Coefficients_between_Change_in_High_Price_Open_Method_Proportion_and_dlPFC_Activation_Contrast_Variables_for_each_Video_Treatment_/1428061", "title"=>"Correlation Coefficients between Change in High Price, Open Method Proportion and dlPFC Activation Contrast Variables for each Video Treatment.", "pos_in_sequence"=>0, "defined_type"=>3, "published_date"=>"2015-05-27 03:45:42"}
  • {"files"=>["https://ndownloader.figshare.com/files/2084927"], "description"=>"<p>Note: Estimates are from a binary logistic regression using based on 28 choices from 44 participants. Standard errors are clustered at the subject-level. Single, double, and triple asterisks (*, **, ***) indicate statistical significance at the 10%, 5%, and 1% level.</p><p>Logistic Regression Estimation Results.</p>", "links"=>[], "tags"=>["Egg Production Systems", "increase animal welfare", "campaign advertising", "activation", "dorsolateral prefrontal cortex", "choice", "Dorsolateral Prefrontal Cortex Predict Responsiveness", "Animal welfare", "tradeoff", "dlpfc", "Campaign Advertising Consumers"], "article_id"=>1428062, "categories"=>["Biological Sciences", "Science Policy"], "users"=>["Brandon R. McFadden", "Jayson L. Lusk", "John M. Crespi", "J. Bradley C. Cherry", "Laura E. Martin", "Robin L. Aupperle", "Amanda S. Bruce"], "doi"=>"https://dx.doi.org/10.1371/journal.pone.0125243.t002", "stats"=>{"downloads"=>5, "page_views"=>9, "likes"=>0}, "figshare_url"=>"https://figshare.com/articles/_Logistic_Regression_Estimation_Results_/1428062", "title"=>"Logistic Regression Estimation Results.", "pos_in_sequence"=>0, "defined_type"=>3, "published_date"=>"2015-05-27 03:45:42"}

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Relative Metric

{"start_date"=>"2015-01-01T00:00:00Z", "end_date"=>"2015-12-31T00:00:00Z", "subject_areas"=>[]}
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