Attitudes to in vitro meat: A survey of potential consumers in the United States
Publication Date
February 16, 2017
Authors
Matti Wilks & Clive J. C. Phillips
Volume
12
Issue
2
Pages
e0171904
DOI
http://doi.org/10.1371/journal.pone.0171904
Publisher URL
http://journals.plos.org/plosone/article?id=10.1371%2Fjournal.pone.0171904
Scopus
85012952335
Mendeley
http://www.mendeley.com/research/attitudes-vitro-meat-survey-potential-consumers-united-states
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Mendeley | Further Information

{"title"=>"Attitudes to in vitro meat: A survey of potential consumers in the United States", "type"=>"generic", "authors"=>[{"first_name"=>"Matti", "last_name"=>"Wilks", "scopus_author_id"=>"56896934000"}, {"first_name"=>"Clive J.C.", "last_name"=>"Phillips", "scopus_author_id"=>"35468302800"}], "year"=>2017, "source"=>"PLoS ONE", "identifiers"=>{"pui"=>"614444280", "sgr"=>"85012952335", "issn"=>"19326203", "pmid"=>"28207878", "scopus"=>"2-s2.0-85012952335", "doi"=>"10.1371/journal.pone.0171904", "isbn"=>"1111111111"}, "id"=>"3a291024-43fc-3b08-82f4-97b7191320ae", "abstract"=>"Positivity towards meat consumption remains strong, despite evidence of negative environ- mental and ethical outcomes. Although awareness of these repercussions is rising, there is still public resistance to removing meat from our diets. One potential method to alleviate these effects is to produce in vitro meat: meat grown in a laboratory that does not carry the same environmental or ethical concerns. However, there is limited research examining pub- lic attitudes towards in vitro meat, thus we know little about the capacity for it be accepted by consumers. This study aimed to examine perceptions of in vitro meat and identify potential barriers that might prevent engagement. Through conducting an online survey with US participants, we identified that although most respondents were willing to try in vitro meat, only one third were definitely or probably willing to eat in vitro meat regularly or as a replacement for farmed meat. Men were more receptive to it than women, as were politically liberal respondents compared with conservative ones. Vegetarians and vegans were more likely to perceive benefits compared to farmed meat, but they were less likely to want to try it than meat eaters. The main concerns were an anticipated high price, limited taste and appeal and a concern that the product was unnatural. It is concluded that people in the USA are likely to try in vitro meat, but few believed that it would replace farmed meat in their diet.", "link"=>"http://www.mendeley.com/research/attitudes-vitro-meat-survey-potential-consumers-united-states", "reader_count"=>55, "reader_count_by_academic_status"=>{"Unspecified"=>8, "Researcher"=>4, "Student > Doctoral Student"=>1, "Student > Ph. D. Student"=>9, "Student > Postgraduate"=>2, "Other"=>3, "Student > Master"=>15, "Student > Bachelor"=>12, "Professor"=>1}, "reader_count_by_user_role"=>{"Unspecified"=>8, "Researcher"=>4, "Student > Doctoral Student"=>1, "Student > Ph. D. Student"=>9, "Student > Postgraduate"=>2, "Other"=>3, "Student > Master"=>15, "Student > Bachelor"=>12, "Professor"=>1}, "reader_count_by_subject_area"=>{"Unspecified"=>10, "Agricultural and Biological Sciences"=>9, "Arts and Humanities"=>1, "Business, Management and Accounting"=>7, "Veterinary Science and Veterinary Medicine"=>1, "Chemical Engineering"=>3, "Chemistry"=>2, "Engineering"=>1, "Environmental Science"=>1, "Biochemistry, Genetics and Molecular Biology"=>6, "Nursing and Health Professions"=>1, "Medicine and Dentistry"=>2, "Psychology"=>6, "Social Sciences"=>4, "Immunology and Microbiology"=>1}, "reader_count_by_subdiscipline"=>{"Medicine and Dentistry"=>{"Medicine and Dentistry"=>2}, "Social Sciences"=>{"Social Sciences"=>4}, "Psychology"=>{"Psychology"=>6}, "Unspecified"=>{"Unspecified"=>10}, "Environmental Science"=>{"Environmental Science"=>1}, "Chemical Engineering"=>{"Chemical Engineering"=>3}, "Arts and Humanities"=>{"Arts and Humanities"=>1}, "Engineering"=>{"Engineering"=>1}, "Chemistry"=>{"Chemistry"=>2}, "Immunology and Microbiology"=>{"Immunology and Microbiology"=>1}, "Agricultural and Biological Sciences"=>{"Agricultural and Biological Sciences"=>9}, "Business, Management and Accounting"=>{"Business, Management and Accounting"=>7}, "Nursing and Health Professions"=>{"Nursing and Health Professions"=>1}, "Biochemistry, Genetics and Molecular Biology"=>{"Biochemistry, Genetics and Molecular Biology"=>6}, "Veterinary Science and Veterinary Medicine"=>{"Veterinary Science and Veterinary Medicine"=>1}}, "reader_count_by_country"=>{"Austria"=>1, "Spain"=>1}, "group_count"=>9}

Scopus | Further Information

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