Life or Death Decisions: Framing the Call for Help
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{"title"=>"Life or Death Decisions: Framing the Call for Help", "type"=>"journal", "authors"=>[{"first_name"=>"Eileen Y.", "last_name"=>"Chou", "scopus_author_id"=>"24479486900"}, {"first_name"=>"J. Keith", "last_name"=>"Murnighan", "scopus_author_id"=>"6701808286"}], "year"=>2013, "source"=>"PLoS ONE", "identifiers"=>{"sgr"=>"84874643587", "doi"=>"10.1371/journal.pone.0057351", "issn"=>"19326203", "pui"=>"368465830", "pmid"=>"23483903", "scopus"=>"2-s2.0-84874643587"}, "id"=>"1d1d0d99-ef2f-37d0-a3e7-07706ddadb7e", "abstract"=>"BACKGROUND: Chronic blood shortages in the U.S. would be alleviated by small increases, in percentage terms, of people donating blood. The current research investigated the effects of subtle changes in charity-seeking messages on the likelihood of people responses to a call for help. We predicted that \"avoid losses\" messages would lead to more helping behavior than \"promote gains\" messages would.\\n\\nMETHOD: Two studies investigated the effects of message framing on helping intentions and behaviors. With the help and collaboration of the Red Cross, Study 1, a field experiment, directly assessed the effectiveness of a call for blood donations that was presented as either death-preventing (losses) or life-saving (gains), and as being of either more or less urgent need. With the help and collaboration of a local charity, Study 2, a lab experiment, assessed the effects of the gain-versus-loss framing of a donation-soliciting flyer on individuals' expectations of others' monetary donations as well their own volunteering behavior. Study 2 also assessed the effects of three emotional motivators - feelings of empathy, positive affect, and relational closeness.\\n\\nRESULT: Study 1 indicated that, on a college campus, describing blood donations as a way to \"prevent a death\" rather than \"save a life\" boosted the donation rate. Study 2 showed that framing a charity's appeals as helping people to avoid a loss led to larger expected donations, increased intentions to volunteer, and more helping behavior, independent of other emotional motivators.\\n\\nCONCLUSION: This research identifies and demonstrates a reliable and effective method for increasing important helping behaviors by providing charities with concrete ideas that can effectively increase helping behavior generally and potentially death-preventing behavior in particular.", "link"=>"http://www.mendeley.com/research/life-death-decisions-framing-call-help", "reader_count"=>35, "reader_count_by_academic_status"=>{"Professor > Associate Professor"=>2, "Librarian"=>1, "Researcher"=>3, "Student > Doctoral Student"=>2, "Student > Ph. D. Student"=>9, "Student > Postgraduate"=>1, "Student > Master"=>7, "Student > Bachelor"=>7, "Lecturer"=>2, "Professor"=>1}, "reader_count_by_user_role"=>{"Professor > Associate Professor"=>2, "Librarian"=>1, "Researcher"=>3, "Student > Doctoral Student"=>2, "Student > Ph. D. Student"=>9, "Student > Postgraduate"=>1, "Student > Master"=>7, "Student > Bachelor"=>7, "Lecturer"=>2, "Professor"=>1}, "reader_count_by_subject_area"=>{"Unspecified"=>2, "Nursing and Health Professions"=>2, "Medicine and Dentistry"=>3, "Business, Management and Accounting"=>3, "Psychology"=>14, "Social Sciences"=>5, "Economics, Econometrics and Finance"=>4, "Linguistics"=>2}, "reader_count_by_subdiscipline"=>{"Medicine and Dentistry"=>{"Medicine and Dentistry"=>3}, "Social Sciences"=>{"Social Sciences"=>5}, "Psychology"=>{"Psychology"=>14}, "Economics, Econometrics and Finance"=>{"Economics, Econometrics and Finance"=>4}, "Nursing and Health Professions"=>{"Nursing and Health Professions"=>2}, "Business, Management and Accounting"=>{"Business, Management and Accounting"=>3}, "Linguistics"=>{"Linguistics"=>2}, "Unspecified"=>{"Unspecified"=>2}}, "reader_count_by_country"=>{"United States"=>1, "Germany"=>1}, "group_count"=>3}

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Figshare

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